We’ve been in the interactive marketing industry now for over 11 years. We’ve been there, we’ve done that, we’ve seen … well, maybe not all of it, but we’ve seen a lot. A lot of it is not great (ranges from okay to gloriously terrible), some of it is good, and a very small part of it is great. You learn a lot from the entire spectrum — the good and the bad — and how it plays to your needs.

The key learning from everything? Experience Matters.

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