The Observer's Log

RedDot Product Roadmap at Summit 2007

Darren G. and Michael T. doing the presentation.

Core values: leadership (excellent choice of word) in ease-of-use. Web-centric technology. Long-standing customer satisfaction.

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Gala Banquet at Summit 2007

After the last batch of sessions this afternoon, we broke up for about two hours to wait for the gala event. Apparently, this is the big event of the Summit conference. Bad things tend to happen. (Jim, think of any given night of the San Jose SES. Along those lines. Just a bit tamer.)

That said, I’ve spent most of my time talking business. Mostly with the CHUM guys. Damn, they’re a wealth of information and experience. Also nostalgia. Being from Southern Ontario, they’re really donating a lot of background to my perceived history … and squashing a few preconceptions in the process. But I can live with that.

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Complementing and Enhancing Search Engine Optmization (SEO) Using RedDot CMS at Summit 2007

Presented by Shannon Ryan of Non-Linear Creations. We know a lot about SEO, so we’re gonna be picky.

A couple of slides on Non-Linear’s business models. But emphasis on Digital Marketing with emphasis on Email Marketing and SEM. Done 40 RedDot implementations.

“You’ll never outsmart Google.” I like this quote.

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Solve the Challenges of Social Computing with RedDot at Summit 2007

Just spent an hour talking with the presenter (Darren Guarnaccia) about RedDot software and partnership avenues. Anyhoo, on with the good stuff…

“This stuff is a little bit forward thinking.” It’s where they think we’ll be in the next year. The idea is to think ahead to when the CIO/CEO/CXO asks: “What are we doing about this?”

Quick discussion: “social computing” mean to refer to bi-directional communication.

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Content Object Modelling at Summit 2007

Seth Miller of Miller Systems. A highly recommended presentation. Young guy. Definitely a tinkerer gone pro.

Miller Systems is a UX-centric web dev firm. Been around 12 years. RedDot partner since 2002. Several implementations. Have also used Ektron and Percussion. Prefers RedDot.

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Case Study: Optimizing Content Management at the National Aquarium of Baltimore at Summit 2007

All content managed through RedDot, no external components. 10% of entire revenue stream done through RedDot (including onlike ticket sales).

http://www.aqua.org/

Went through a similar development process to what we did. But had to map old site to new site templates.

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Broadband Video News Powered by RedDot at Summit 2007

Talked to these guys last night. Heavy duty RedDot users. Don’t use the built-in publishing system — wrote an entire export using RQL. Publishes are down to 1 minute, and they’ve got at least 100 times the content (and pages) that we do. Automatic publishes (with cache clearing) to Akamai. Drag-and-drop components in SmartEdit — no Open Page red dots.

I got high hopes for this session…

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Another Day at Summit 2007

There was a “commonwealth” dinner last night. Originally meant to be just we Canucks (there’s quite a few of us), the Australian contingent was invited to come along as well. Apparently, Australia is becoming a booming market as well.

I had the pleasure of meeting Andre and Johnathan from ChumCity, who don’t use use RedDot — they’ve modded like nothing we could even imagine. Over the last two years, they’ve hacked the bejeezus out of their 6.5 installation. Full AJAX interface (they have no Open Page red dots) with drag-and-drop components for content.

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RedDot CMS and Live Server Upgrade to Streamline Info Architecture at Summit 2007

Mostly regarding the work done for the National Insurance Crime Bureau. Purple Monkey (agency doing presentation) seems to run similar to the way CM works with respect to helping clients figure out what they need.

Wanted single authoring environment, multiple authorization levels, pages could belong to multiple groups, and a search engine.

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Leveraging RedDot CMS to create UNICEF websites around the world at Summit 2007

A little late in starting. Presenter reminds me of Rosemary, for some reason.

Organizational structure (IT team separate from content entry) similar to how we want to work. RedDot responsible for publishing the sites.

RedDot chosen to allow for easy internal customization of interfaces. Fits internal plans of decentralization while allowing a centralized technical system.

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