In our Inconvenient Truth world, popular desire is starting to change the way some companies think. We’re seeing large companies produce “green” products, such as biodegradable detergents, packaging from recycled plastic, and tables made from recovered wood. We’re asking our service providers to show us how they’re working to reduce their output, through paperless billing and electronic messaging.
A few years ago, the “hybrid” car was introduced, a shining new example of how to make vehicles more efficient, and spawned a new movement of environmentally-aware manufacturing. Today, Nissan stands ready to finally release the first mass-market all-electric vehicle, amping up the competition to become the centre of the environmentally-friendly transportation universe. I, for one, welcome the arrival of the electric car, long overdue from formal acceptance in North America. At the same time, however, I also curse its arrival because it doesn’t actually address a primary problem.
The electric car strives to perpetuate a bad idea: that we all need a car.
Recent Comments