For anyone out there trying to do any form of semi-serious work on the internet (notably with websites), you often end up asking yourself: is what I’m doing having any effect whatsoever? It’s an important question — especially if there are monetary values attached to the work you’re doing — and it’s not always the easiest one to answer.

That’s where analytics packages come in handy. They can tell you who is visiting your site, where they’re from, what browser they’re using, their navigation path, search terms, etc. From a metrics perspective, it’s indispensable information. And there’s a lot of packages that’ll help you get all that.

But only one of them will get you into Google’s search index almost instantly.

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