A miscellany of know-it-all-isms by Geoff Sowrey

Monthly archives for April, 2010

I’ve lost it

Apr19
2010 Written by Geoff

Once upon a time, I had it. “It” being my state of fitness. Back in early 2003, my friend Arthur put me on an exercise and diet regimen. Over the course of a few months, I shed something like 30 pounds of flab, and gained at least 10 in muscle. (I surmise that by the slimness, combined with only a 20 lb difference on the scale.) Back then, I was in the best fitness I’d been in for years. Probably in my life.

So, here I am, a scant seven years later, probably at the opposite end of the scale. No, I haven’t ballooned out to slovenly proportions, but I’m definitely not where I was by the end of 2003. I’m far, far from it. How do I know this? Because I biked today, for the first time in (what Alex figures) is about three years.

All I gotta say is: Holy crap, I’m outta shape.

READ MORE »

Posted in General - Tagged ,

Marketing is from Mars, IT is from Venus

Apr07
2010 Written by Geoff

I’ve spent over a decade in the Big Leagues of interactive marketing. I started in the low rungs as a web developer, and slowly worked my past the coding to see the bigger pictures: what made marketing work, why certain campaigns were better than others, how to think like a client, and so forth. These are all truly interesting skills, and helped a lot with the projects I worked on.

One thing that regularly amazed me, however, was how often a client’s internal IT group seemed to have non-trivial input on almost every aspect of an initiative, from the way it was hosted right down to the specific use of a given image. I often found myself watching our best-laid plans being eaten away to the point of delivering something I was less than happy with. The repeat experience led me to focus on one inexorable fact:

IT departments should never have any input on the marketing website. Ever.

READ MORE »

Posted in Rants, Technology - Tagged

Choo Choo’s first Easter

Apr04
2010 Written by Geoff

Maybe I should actually have titled this: “Monkey’s last Easter where she gets all the eggs for herself”, but that just seems a little long. But it’s true, Monkey — next year, even if Choo Choo isn’t walking easily on her own, you’re going to have to share with her, even if just a little. That’s going to be a big note over the coming years — sharing. You’ve had everything to yourself for a long time, and you don’t exactly like giving things up.

(That’s okay, though. It’s not easy to do. Nana’s got a couple of pictures of me doing the “No, it’s MINE!” thing, too.)

So maybe as a last hurrah, or as a first foray into planning bigger and better things, Mommy organised (and mostly handled) the Easter egg hunt this year. Last year, we stayed in Santa Ana as Mommy wasn’t feeling well, and Holy Week in Costa Rica doesn’t involve rabbits hiding chocolate eggs. I think we wanted to make up for that.

READ MORE »

Posted in Children, Family - Tagged , ,

My Big Monkey

Apr04
2010 Written by Geoff

Hey Monkey! You’ve been a big sister now for over two weeks. It was a period of time in which Mommy and I were worried about how you’d treat your little sister, Choo Choo. There’s always that fear that you’d hurt her (presumably accidentally — I don’t want to suggest any malevolence on your part), or that you’d resent her coming into our family. I mean, let’s be honest, you’ve had the run of the show for a long time now.

But I guess this is also a sign of your maturity. It seems strange to call a 2.5 year old “mature”, but I can’t think of a better word to really describe you. We’ve seen the “Terrible Twos” from you, but no more than I’d think to be average. And, truthfully, I’ve seen far less since Choo Choo arrived.

You’ve grown up, my daughter.

READ MORE »

Posted in Children - Tagged

Feeds

Categories