There’s been a lot of talk lately about people saying you shouldn’t blog anymore. The arguments seem to break into two categories:
- Don’t blog because you probably have nothing interesting to say and no-one will read it
- Don’t blog because it’s passé and there’s better places to go
The problem with these arguments is that they’re missing the big picture, and that’s presence. Namely, your presence (either your company or yourself) on the internet. READ MORE »
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